Jennifer Chun

Jennifer Chun is the Director of Tourism Research for the State of Hawai‘i Department of Business Economic Development and Tourism (DBEDT), leading the Research & Economic Analysis Division’s Tourism Research Branch, which provides strategic analytical information about Hawai‘i tourism and conducts special research that supports the state’s marketing and product development efforts, planning by industry partners, and policy making. The Tourism Research Branch works closely with the Hawai‘i Tourism Authority. Jennifer was named DBEDT Manager of the Year for 2021.

Jennifer was previously the Director of Tourism Research for Hawai‘i Tourism Authority. She has analyzed tourism data in Hawai‘i for more than 25 years. Prior to joining HTA, she was the practice Director at Hospitality Advisors LLC, Hawai‘i’s leading hotel, tourism, and real estate consulting firm and was formerly a member of PricewaterhouseCoopers LLP’s Global Hospitality & Leisure Industry Group.

Jennifer previously assisted PwC's Honolulu High Tech Practice and Japanese Business Practice clients, including start-up companies and CFO Outsourcing services. Jennifer has a wide variety of engagement experiences including 1031 exchange, market studies, litigation support, forensic accounting and foreclosure support for the hospitality industry, including tourism, resorts, lodging, food and beverage, attractions, golf courses, real estate, development and transportation.