Balancing AI and HI: Integrated Media Campaigns
A Breakout Session with Hay Liong Gan (CEO - Group Media Director, GP GENERATE)
About this Breakout Session
Creating integrated media campaigns that balance the use of Artificial Intelligence and Human Intelligence. During this breakout session, you’ll go through strategies, tools and insights that are powered by AI but are driven and controlled by HI to create successful media campaigns.
Attendees can expect to walk away from this session with:
1. A foundational understanding of how different media supports an integrated media plan
2. AI and HI's strengths and limitations and how they can complement each other to create effective and efficient media campaigns
3. The impact of AI on the future of advertising and ethical considerations