Brand Heritage: Hawai‘i Brands Innovating Over the Years
A Breakout Session with Hilary Palanza , Kevin Yim , Meli James , Gregory Dunn and Susan Ing
About this Breakout Session
Heritage branding can be defined as a marketing strategy that emphasizes a company’s long history and enduring values. (Yale Center for Customer Insights)
According to Forbes, in 2022, the average lifespan of the S&P 500 is less than 20 years. Compare this to the numbers in 1958 when the average lifespan of the S&P 500 was 61 years. In short, it’s no easy feat in today’s world for a company to have a history of more than 100, or even 50, years.
In this featured panel, we’ll explore the intersection of history and innovation through the lens of brand heritage. You’ll hear from some of Hawai‘i's most recognized and beloved brands on how their brand heritage informs their marketing and how they continue to connect with new generations over the years.
Attendees can expect to walk away from this session learning:
- How brand heritage impacts innovation and vice a versa
- How to use your marketing to connect with generational audiences
- Strategies on how you can incorporate heritage branding even as a younger company