That Sounds Good: How to Use Audio to Amplify Your Marketing
A Breakout Session with Jenny Haggard (Creative Strategy Lead, NA, Spotify)
About this Breakout Session
Streaming music and podcasts have created an audio renaissance, but many marketers aren’t sure how to use these formats to drive results. Join Spotify’s Jenny Haggard as she explains why audio is so engaging, shows how it's an essential part of marketing, demonstrates the power of personalization in real-time, and highlights some of the most impactful audio advertising that top brands have activated on the platform.
Attendees can expect to walk away from this session learning:
- Why audio is an essential part of culture and marketing
- How to use data and insights to drive connection with your audience
- Which podcast strategy makes sense for your brand
- How other brands have used audio effectively in their marketing efforts — and how you can too